The Heather Parady Show

Growing Paid Memberships (Tony Whatley)

entrepreneurship leadership mindset Feb 27, 2023
Growing Paid Memberships (Tony Whatley)

"A lot of times people mistake content for value."

Our guest this week, Tony Whatley, known as the “Side Hustle Millionaire”, has successfully built multiple online communities. He doesn’t believe that everyone should have one though and shares with us what we need to consider before starting to build one ourselves.

He also digs into how to grow communities by providing REAL value (it might not be what you think) and why we should be focused on building relationships within the community and be mindful that we are not fixated on being the only voice.

Tony is one of my favorite voices in the online space, even though we have totally different interests and brands. Which proves the point that he preaches here, when you are REAL with your communities, when you are focused on being yourself and adding tons of value, people can’t help but be in your corner. I feel that way about him because he practices what he preaches. He really does care about people and knows what he is talking about.

Enjoy this value PACKED conversation with THE Tony Whatley.


  • How he has built communities with 10s of thousands of ENGAGED community members

  • How to determine if you a REALLY providing value to your community

  • What happens if you are doing "all the things" and it's still not working?

  • Using IRL events and experiences to strengthen communities



Tony Whatley is a 20+ year serial entrepreneur, business coach, best-selling author, podcast host, and speaker. He is Co-Founder of LS1Tech, an online automotive performance community which grew into the largest of its kind. This website grew to over 300,000 registered members and 150 advertising accounts, and was later sold for millions, in only 5 years. Amazingly… it was just his part-time business! Tony shares his mindset and business strategies within his Amazon #1 best-selling book, Side Hustle Millionaire, and teaches people how to startup, scale, and exit their companies.



A lot of times people mistake content for value. @365_Driven @HeatherParady #CommunityBuilders CLICK TO TWEET

Value to me is based purely on results. @365_Driven @HeatherParady #CommunityBuilders CLICK TO TWEET

Treat free visitors like customers. Without them, you don't have momentum. @365_Driven @HeatherParady #CommunityBuilders CLICK TO TWEET

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Just sharing thoughts and "encouraging kicks in the butt" for those who are called to the Unconventional Path✌🏻