The Heather Parady Show

Seth Godin (on Being Creative)

creativity entrepreneurship featured mindset Feb 27, 2023

"No one wants you to be authentic."

Today we have on the legend, Seth Godin to discuss the realities of being a professional creative and how to make a difference with your creative work.

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The latest book is The Practice, and creatives everywhere have made it a bestseller.

FROM TODAY'S EPISODE:

Hobbies vs. being a professional
How to connect and build trust online
Setting up boundaries and why authenticity is “a trap”

WHO IS SETH GODIN?

Seth Godin is an Author, Entrepreneur and Most of All, A teacher

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The latest book is The Practice, and creatives everywhere have made it a bestseller.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

CONNECT WITH SETH GODIN:

https://www.akimbo.com

QUOTES:

“No one wants you to be authentic.” @ThisIsSethsBlog @HeatherParady #CommunityBuilding #CreatorCommunity CLICK TO TWEET

“Who would miss you if you didn’t show up?” @ThisIsSethsBlog @HeatherParady #CommunityBuilding #CreatorCommunity CLICK TO TWEET

“All leaders are unconventional.” @ThisIsSethsBlog @HeatherParady #CommunityBuilding #CreatorCommunity CLICK TO TWEET

“If you keep making bigger promises and continue to keep the promises, then a connection forms.” @ThisIsSethsBlog @HeatherParady #CommunityBuilding #CreatorCommunity CLICK TO TWEET

“If I need knee surgery, I would like a professional surgeon not a hobby surgeon.” @ThisIsSethsBlog @HeatherParady #CommunityBuilding #CreatorCommunity CLICK TO TWEET