Branding Your Community | Shayna Bryan

community building Jul 26, 2022

“Commonality is key to community.”

Our guest this week says that in order to build community we need to create an environment that people TRUST. What is one POWERFUL way to build trust? Have a consistent BRAND.

If you are a big picture person like me, talking about consistent branding feels super hard, it feels creatively…stifling? I want to be all the things! However that mindset it flat-out…wrong.

Our guest this week, Shayna Bryan is a branding strategist and Chief Creative Officer of Band of Mothers Media. She explained “consistent branding” to me in a way that I had never thought about before, …its thoughtfulness.

Who doesn’t wanna be thoughtful?

Shayna has had wild success touring the country as a comedian performing and producing the “Pump and Dump” show all over the nation for years. There was a lot of work and hard lessons along the way to build a team and go on tour full time, but when I asked her about community building she straight up said, well…your brand needs to be consistent.


  • Finding the common thread in your community

  • How to string in “consistency throughout your brand”

  • Creating community around fans? How do we do that?


Shayna has been a freelance Creative Consultant for podcasters, community builders and businesses looking to not only level-up their visual identities, but who also want creative solutions to antiquated/negative social spaces. She has  always been an "idea (wo)man" and I'm passionate about helping people grow their projects and communicate their missions in the best ways they can.

From copywriting to brand identity, marketing consulting to print and web design, she has over 15 years of experience helping brands express themselves.



Commonality is key to community.” -Shayna Bryan @HeatherParady #CommunityBuilding CLICK TO TWEET

“The world has started to judge you by numbers, and in my soul…I f*** hate that.” -Shayna Bryan @HeatherParady #CommunityBuilding CLICK TO TWEET

“If you want the fruit to come from the tree that tree needs to have deep roots.” -Shayna Bryan @HeatherParady #CommunityBuilding CLICK TO TWEET

“What I do is not who I am. Drawing that line is important.” -Shayna Bryan @HeatherParady #CommunityBuilding CLICK TO TWEET


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* Disclaimer* This content is for educational and entertainment purposes only. We are not giving financial or investment advice.


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