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How this Man Uses Storytelling on IG to Build His Furniture Business

creativity Jun 25, 2024

I found Leif Abel, also known as ‘RevisionFurniture,' on Instagram, where he has a unique storytelling style to market his business. As the founder of ReVision Restoration, Leif has restored and sold over $500,000 worth of high-end furniture, and he uses storytelling on Instagram specifically to market his business.

I had him on the show to talk about how he crafts his videos, how he finds 'the story' in restoring furniture, and to learn about his philosophy of looking at cues from TV shows to make his content more interesting.


FROM TODAY'S EPISODE:

  • Using perfectionism as a strength and making intentional decisions
  • How to use cues from TV shows to make your content more interesting
  • Walk through of several of his videos and how he made them


WHO IS LEIF ABEL?

Leif Abel, the Founder of ReVision Restoration, embarked on his journey driven by a passion for vintage design, which led to the creation of his high-end vintage brand, ReVision Furniture. Over the years, Leif has meticulously restored and sold over $500,000 worth of high-end furniture, honing his craft through thousands of pieces completed both for his business and commissioned work.

Starting with minimal tools and a cramped 10x12 ft. mudroom, Leif transitioned from his full-time sales job to pursue his newfound passion. Despite initial challenges and slow progress, Leif's dedication to mastering the art of furniture restoration grew stronger as he developed a profound appreciation for the history and design intricacies of vintage pieces.

Connect with Leif Abel: https://www.revisionrestoration.com/
WATCH Episodes on YouTube: https://www.youtube.com/heatherparady

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