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Storytelling Tips for Personal Brands | Sun Yi

creativity entrepreneurship Jul 02, 2024

Today I connected with Sun Yi, an entrepreneur, storyteller, and the founder of Night Owls. In this conversation, he walks us through how to enhance your personal brand through storytelling. We discuss the ideation process, how to craft your story, and the importance of drawing a line in the sand to make a bigger impact with your message.


FROM TODAY'S EPISODE:

  • Understanding your triggers as a creative and how they affect your content
  • How to find stories and develop the courage to make a stand in your content
  • Using anchor words to make your content stronger


WHO IS SUN YI?

Sun Yi is an entrepreneur, storyteller, and TEDx speaker. He is the founder of Night Owls, an award-winning digital agency in New York City. In 2022, he started Night Owl Nation, a global community of entrepreneurs and creators who practice storytelling together.

Sun is a personal branding expert and founder of Night Owls, the award-winning digital agency behind clients from Fortune 500 companies and personal brands clients such as Mel Robbins, Jay Shetty, Marc Randolph, & Gabby Bernstein. With over 20 years of experience working in digital branding, Sun has helped brands go from virtual zero revenue to $1 billion. He is passionate about teaching and has taught over 27,000+ students on Domestika through his online course, The Art of Storytelling for Freelancers and Creators. In 2022, he started Night Owl Nation, a global community of entrepreneurs and creators who practice storytelling together.

Connect with Sun Yi: https://sunyi.co/
WATCH Episodes on YouTube: https://www.youtube.com/heatherparady

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