USE SHORT-FORM VIDEO TO MAKE AN IMPACTÂ
WITHOUT SELLING YOUR SOUL
60 SECONDS TO IMPACT is a training for heart-centered leaders, business owners, and creators who want to take a BIG message and share it through short-form video (without losing the heart and soul of what they’re trying to say).
This is not about “grabbing” attention or becoming someone you’re not in pursuit of becoming a “viral influencer.”
It’s about making something you’re proud of, creating work that resonates deeply, and reaching the people you know you’re called to reach.
If you’re sick of the one-size-fits-all “clickbait” advice for social media, or everyone talking about “hooks” while no one talks about depth and resonance… this is for you.Â
Join for just $47
60 SECONDS TO IMPACT helps you communicate your message through short-form video without watering it down or becoming someone you’re not.
It also helps you develop strong storytelling skills through practical frameworks for writing, filming, editing, retention, and publishing, all while maintaining the integrity of your unique voice and without adding to the noise online.
"You are the best short-form storyteller I have ever seen."
- Russell Brunson
Over the past 20+ years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books (making him a New York Times Bestselling Author),
 What You Get:Â
In this container, you’ll gain lifetime access to a 5-part short-form video storytelling training series that shares my practical storytelling frameworks and my process, from idea to published video.
This 5-Part Training Includes:
 IDEATIONÂ
(Don’t Water Down Your Message)
Identify the ideas, stories, and convictions you already have in a simple (and honest) way.
 WRITINGÂ
Think Like a Storyteller, Not a Marketer
Learn practical storytelling frameworks for turning a big idea into a short, compelling narrative that moves people.
 FILMINGÂ
Presence is Power
Tap into the presence that connects with your audience, along with the technical choices that can make filming easier and help you look and sound your best.
 EDITINGÂ
Attention Without Losing Your Soul
Learn simple, repeatable editing techniques that improve pacing and retention while keeping the focus on what you're actually trying to communicate.
 PUBLISHING Trust.The.Process.
We'll talk about perfectionism, overthinking, and knowing when something is ready to be released.
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*Register Now & Access begins on October the 14th
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 ***BONUS ***Â
 Live Group Coaching CallÂ
October 25th @2pm EST
Bring a video, script, or question, and we’ll workshop it together. I’ll offer live feedback and brainstorming to help you strengthen the idea, story, delivery, or execution.
Hi, my name is Heather!
My short-form content has racked up millions and millions of views.
But what’s even cooler? I’ve never watered down my message or tried to be someone I’m not.Â
I’ve been told many times that you “can’t be deep” on social media. And it’s complete BS.
In fact, I would argue that people are SEARCHING for something with depth and nuance, and that sticking to your message and being fully yourself will draw people in more than any gimmick ever could.
I’m a storyteller, podcast host, and creative strategist helping leaders and creators doing meaningful work communicate big ideas in ways that move people. As a former mental health therapist, I blend storytelling, psychology, and creative strategy to help people articulate what they actually mean and communicate with greater clarity and impact.
I’ve hosted multiple top-ranking podcasts, conducted over 1,000 interviews, collaborated with brands like Old Navy, and been featured in PopSugar. Through my podcast, Unconventional Leaders, my client work, and media projects, I explore creativity, calling, and the deeper forces behind what we create.
THIS IS FOR YOU IF:
You are drawn to short-form video but want to do it in a way that feels aligned, not gimmicky.
You worry that you “have to be” a certain way (or look a certain way) to gain attention, or that you have to give your entire life over to learning video editing. We are here to debunk those myths and show you how to communicate in a very human way on very (not-so-human) platforms.
You want to use your voice to reach and serve people but have been told that social media is “no place for deep messages.” We are here to call BS.
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THIS IS NOT FOR YOU IF…
If you feel like you “should” be on video to be better at marketing, but you honestly dread it, this isn’t for you.
It’s also not for you if you’re afraid that if you don’t make videos, you won’t be relevant. Those fears come from a place of scarcity.
I don’t believe in “shoulds” or one-size-fits-all formulas. If you don’t want to be on video, you will not be great at it (plus, you will hate your life).
Do something else. You will be more impactful and successful following what brings you joy.
Some people are writers. Some people love audio. If you don’t feel called to use the medium of video, please don’t do it.
Questions (You May Have)
(OR DIDN’T KNOW YOU HAD)
THIS SOUNDS KINDA SPIRITUAL AND DEEP…?
DO I NEED TO COMPLETE THE ENTIRE COURSE BEFORE THE LIVE CALL?
WHAT IF I CAN'T ATTEND THE LIVE CALL?
WILL THIS HELP ME GO VIRAL?
WHEN DO I GET ACCESS TO CONTENT?
(one last thing)
Don’t be afraid if your voice shakes a little.
This is not about overcoming all of your fears and instantly becoming some badass video person.
In fact, this is something we have to return to over and over again as communicators: refining our messages, challenging ourselves when we’re getting too comfortable, and reevaluating whether we’re in alignment with our calling in this season.
This program isn’t designed to be a cure-all for short-form storytelling and bold communication. Rather, it’s an invitation to become dedicated to following the Call on your life.
And if, in this season, that means sharing your message through video, I want to support you in that.
Join Us.