The Heather Parady Show

On Marketing: Make Your Work Memorable (Casey Cavaliere)

content creation creativity entrepreneurship Apr 26, 2023

"Curiosity is such an incredible asset if you can generate it."

If you are working really hard on your craft, but struggle with marketing it once you deliver it out into the world, this episode is for you.

Casey Cavaliere is a producer, songwriter, artist coach, and has been in a band called The Wonder Years for two decades. He started coaching musicians after they finished recording and asked for help with releasing and promoting their music.

In this conversation, we dig into how to make your work memorable by finding sticky stories, hidden talents, and going against the grain.

FROM TODAY'S EPISODE:

Interrupting the status quo in your genre
Developing a unique brand by zeroing in on one key sticking point
Tapping into your OTHER skillsets to SUPERCHARGE marketing

TAKEAWAYS:

An artist's success is not immediate and cannot be achieved through a single expensive ad. It requires consistent touchpoints with their audience over time to build a loyal following.
Tapping into your other skillsets to creatively market your work - What else are you good at?
Your goal, especially early on, is to try to get yourself stuck in someone's memory. Zero in on one key sticking point, something that's really memorable. This is why pattern interruption.
Feedback is actually the most valuable thing an artist can get upfront. Go anywhere, search it out high and low, and especially seek candid feedback.

WHO IS CASEY CAVALIERE?

Casey Cavaliere is an american record producer, mixing engineer, songwriter, and artist coach. His creative work ethic has been sculpted by a career spanning over two decades with his band The Wonder Years, including multiple billboard chart-topping releases, extensive global touring, and the mentorship of music industry heavyweights.

This wealth of experience has galvanized his creative philosophy around trust, authenticity, experimentation, and self-discovery. His dedication to these ideals has cultivated insights that he draws upon at every stage of the creative process - helping you to discover and refine your artistic voice, and creating strategies to help you grow and amplify your music career.

CONNECT WITH CASEY CAVALIERE: https://www.caseycavaliere.com/

QUOTES:

As an artist, it's about touchpoints over an extended period of time. @CaseRock @HeatherParady CLICK TO TWEET

Curiosity is such an incredible asset if you can generate it. @CaseRock @HeatherParady CLICK TO TWEET

Your goal, especially early on, is to get yourself stuck in someone's memory. @CaseRock @HeatherParady CLICK TO TWEET

Feedback is actually the most valuable thing an artist can get. Search it out high and low, especially candid feedback. @CaseRock @HeatherParady CLICK TO TWEET