The Heather Parady Show

Starting a Speaking Career (Ernesto Verdugo)

entrepreneurship leadership May 15, 2023

"When you have validation, the opportunities come to you. You don't have to search for the opportunity."

Are you interested in becoming a public speaker? One of our listeners participating in our 111-Day Creative Project Challenge recently reached out with a question about creating a speaker reel to attract more opportunities.

I connected with Ernesto Verdugo, a professional speaker and event organizer with over 30 years of experience, having worked with individuals in over 120 nationalities and 57 countries, making him a true global expert in the field.

I asked him to share insights on crafting a compelling speaker reel and kick-starting a successful speaking career. This was a literal deep dive and will make you rethink everything you know about the speaking industry.

Join the challenge: https://www.heatherparady.com/theproject

FROM TODAY'S EPISODE:

Speaking Reels vs. “Positioning Reels"
Why “One-Pagers” are old school
Being “validated” and focusing on platforms that index in Google

TAKEAWAYS:

Craft a positioning reel using the hero's journey framework, positioning yourself as the mentor rather than the hero.
Reels are important, but your validation is more important in building a speaking career.

WHO IS ERNESTO VERDUGO?

Ernesto Verdugo is the 247th most traveled person in the universe. He worked for Reinassance Cruises and KLM Royal Dutch Airlines before becoming a full-time speaker and trainer. He’s worked with people from over 120 nationalities in 57 countries. He is a Little League baseball coach a private pilot and a master juggler. He lives with his wife and two kids in the Woodlands, Texas.

CONNECT WITH ERNESTO VERDUGO: https://bookernesto.com/

QUOTES:

When you have validation, the opportunities come to you. You don't have to search for the opportunity." @ErnestoVerdugo @HeatherParady CLICK TO TWEET