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The Storytelling Blueprint for Viral Videos | Jenny Hoyos

content creation creative process featured storytelling Sep 02, 2025
The Storytelling Blueprint for Viral Videos | Jenny Hoyos

Jenny Hoyos built 10 million YouTube subscribers by age 20, not through luck, but by mastering storytelling craft. She's a content strategist who studies story structure and viral mechanics to create videos that consistently engage millions of viewers.

In this episode, Jenny reveals her storytelling secrets: the B-storyline technique for short-form content, how to create memorable characters for your brand, and why conflict drives engagement.

TOPICS FROM THIS EPISODE:

  • The B-storyline technique for short-form content
  • Creating memorable characters for your personal brand
  • Finding conflict and themes in everyday stories

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EPISODES MENTIONED:

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