The Storytelling Blueprint for Viral Videos | Jenny Hoyos
Sep 02, 2025
Jenny Hoyos built 10 million YouTube subscribers by age 20, not through luck, but by mastering storytelling craft. She's a content strategist who studies story structure and viral mechanics to create videos that consistently engage millions of viewers.
In this episode, Jenny reveals her storytelling secrets: the B-storyline technique for short-form content, how to create memorable characters for your brand, and why conflict drives engagement.
TOPICS FROM THIS EPISODE:
- The B-storyline technique for short-form content
- Creating memorable characters for your personal brand
- Finding conflict and themes in everyday stories
CONNECT WITH JENNY HOYOS:
- Website: https://jennyhoyos.com/
- Instagram: https://www.instagram.com/jennyhoyoslol/
- Ted Talk: https://www.youtube.com/watch?v=ZmNpeXTj2c4
EPISODES MENTIONED:
- How to Tell Better Stories | Pixar’s Matthew Luhn | Episode 3 https://www.youtube.com/watch?v=D-65jOrpPlA&t=834s
