Improve Your Short Form Video by Doing This | Brendan Kane
Dec 05, 2023
How in the WORLD do you tell good stories on social media when folks have an attention span of like 2 seconds? If there is one person to learn from, my friends, I promise, it is Brendan Kane.
Brendan is the founder of Hook Point and has been a digital marketing leader since 2005. He has guided major brands and celebrities, pioneered the first YouTube influencer campaign, managed $200 million in marketing, and generated $1 billion in revenue.
Today, we talked about how you can drive your content and storytelling forward – even if it is on a niche subject. We unravel how mastery is important to your format and how batching may not always be the best approach.
FROM TODAY'S EPISODE:
- The generalist principle: Why you may not want to “niche down”
- Why batching your content may not be the best approach
- At what point do we “let go” as creators?
- Mastering a format vs innovation
WHO IS BRENDAN KANE?
Brendan Kane, founder of Hook Point, has been a digital marketing leader since 2005. He has guided major brands and celebrities, pioneered the first YouTube influencer campaign, managed $200 million in marketing, and generated $1 billion in revenue.
Notably, he's worked with MTV, Viacom, Vice Magazine, Paramount Pictures, IKEA, Sketchers, Taylor Swift, Rihanna, and Adriana Lima. With over a million followers on his personal social media accounts, Kane's best-selling books include "One Million Followers: How I Built a Massive Social Audience in 30 Days" and "Hook Point: How to Stand out in a 3-Second World."
Connect with Brandan Kane: https://brendanjkane.com/
