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Improve Your Short Form Video by Doing This | Brendan Kane

creativity entrepreneurship featured Dec 05, 2023

How in the WORLD do you tell good stories on social media when folks have an attention span of like 2 seconds? If there is one person to learn from, my friends, I promise, it is Brendan Kane.

Brendan is the founder of Hook Point and has been a digital marketing leader since 2005. He has guided major brands and celebrities, pioneered the first YouTube influencer campaign, managed $200 million in marketing, and generated $1 billion in revenue.

Today, we talked about how you can drive your content and storytelling forward – even if it is on a niche subject. We unravel how mastery is important to your format and how batching may not always be the best approach.


FROM TODAY'S EPISODE:

  • The generalist principle: Why you may not want to “niche down”
  • Why batching your content may not be the best approach
  • At what point do we “let go” as creators?
  • Mastering a format vs innovation


WHO IS BRENDAN KANE?

Brendan Kane, founder of Hook Point, has been a digital marketing leader since 2005. He has guided major brands and celebrities, pioneered the first YouTube influencer campaign, managed $200 million in marketing, and generated $1 billion in revenue. 

Notably, he's worked with MTV, Viacom, Vice Magazine, Paramount Pictures, IKEA, Sketchers, Taylor Swift, Rihanna, and Adriana Lima. With over a million followers on his personal social media accounts, Kane's best-selling books include "One Million Followers: How I Built a Massive Social Audience in 30 Days" and "Hook Point: How to Stand out in a 3-Second World."

Connect with Brandan Kane: https://brendanjkane.com/

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