Storytelling Expert: Science of Emotions and Backstory | Lisa Cron

communication creative process storytelling Jul 22, 2025

Story coach and author Lisa Cron (Wired for Story, Story Genius, Story or Die) joins us to unpack the neuroscience behind powerful storytelling—and to challenge some of the most common (and misleading) advice writers are given. In this episode, Lisa shares how our brains are literally wired for story, the three key brain chemicals that great narratives activate, and why most people misunderstand what makes a character “likable.” Spoiler: it’s not about being nice. It’s about vulnerability and relatability.

TOPICS FROM THIS EPISODE:

How neuroscience affects whether we care about a story
The three brain chemicals essential to storytelling
How to build credibility and likability through story

CONNECT WITH LISA CRON:

Website: http://wiredforstory.com/

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