The Heather Parady Show

Getting in the Right Rooms & Making Your Own Luck (Esteban Serrano)

content creation creativity entrepreneurship featured mindset May 03, 2023

" If I can hold it in my mind, I can hold it in my hand."

If you know that there is greatness inside of you and you have a creative calling, but maybe find it difficult to get into the right rooms or create your own opportunities—this conversation is for YOU.

Today I connected with Esteban Serrano, a seasoned music television producer/director with 20 years experience, who has worked on iconic shows like TRL and MTV Raps and presented Hip Hop to audiences in new and innovative ways. He is now working to shed light on the positive influence that Hip-Hop culture can have on society with his debut book "The 10 Dad Commandments, Fatherhood Through a Hip Hop Lens".

Esteban literally knocked on the right doors, made the right connections, and built his creative career through GRIT and a deep knowing that he was called to be in the rooms he desired to be in. In this conversation, he shares with us about knowing the value that you add, understanding the gravity of the moment, and why there is no better path than the one that God has for you.

FROM TODAY'S EPISODE:

Greatness is achieved through a relentless pursuit, work ethic, and building relationships (it’s not just about talent) and it takes time to attain.
Being a light in dark rooms & standing firm on principles
Finding favor with decision makers and adding real value by understanding their needs
Why it is crucial to understand the gravity of the moment and act accordingly.

TAKEAWAYS:

Take big swings- I love the story of when he was interning and how he focused on adding value but when the opportunity presented itself (to pitch the show for JZ) he took it. Like he said, “Understand the gravity of the moment.”
Approach your work as a relentless pursuit. “If this is a passion of yours, if this is something that you love – you don't know failure because any setback is not fatal.”
Walk into every room like God sent you there. @EstebanSerrano

WHO IS ESTEBAN SERRANO?

Esteban Serrano is a seasoned music television producer/director with 20 years experience. The first time the world got a glimpse of artists like; Kendrick Lamar, Travis Scott, and A$AP Rocky on live TV it was via Serrano. He has worked on some of the most iconic shows in the industry, including TRL and YO! MTV Raps.

As a lifelong Hip-Hop fan, Esteban has a deep understanding of the genre's impact on both music and society. This knowledge and his journey as a father gives him a unique perspective and culminates in his debut book, "The 10 Dad Commandments, Fatherhood Through a Hip Hop Lens.”

Esteban's ability to present Hip Hop to audiences in new and innovative ways has garnered him an illustrious career in entertainment. Through his work, he strives to shed light on the positive influence that Hip-Hop culture can have on society and inspire others to embrace its messages of empowerment and self-expression.

CONNECT WITH ESTEBAN SERRANO: www.rapdads.com

QUOTES:

If I can hold it in my mind, I can hold it in my hand. @EstebanSerrano @HeatherParady CLICK TO TWEET

Walk into every room like God sent you there. @EstebanSerrano @HeatherParady CLICK TO TWEET

If this is a passion of yours, if this is something that you love – you don't know failure because any setback is not fatal. @EstebanSerrano @HeatherParady CLICK TO TWEET

What better way to go than the way that God wants you to go? @EstebanSerrano @HeatherParady CLICK TO TWEET