Best Ways to Begin a Story (Advice from Experts)

content creation creative process storytelling Aug 07, 2025

What’s the BEST way to capture attention…and keep it? I asked pro storytellers in Atlanta, content creators in Austin, and even sat down with a Pixar storyteller who worked on Toy Story. Here’s what they told me… and their answers might surprise you.

Watch the full interview with Matthew Luhn Here.

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BTS Content Strategy:

Want to See My Short-Form Video Process?
This process has gotten me millions of views.

Every Sunday, I break down my short-form storytelling process—from ideation to editing—sharing the real strategy and philosophy behind why stories work, so you can tell compelling stories in under 60 seconds (even if you’re starting from scratch).