The Heather Parady Show

How to Start a YouTube Channel for Beginners (Brenden Kumarasamy)

content creation creativity entrepreneurship May 10, 2023

"If you post once a week for the next 10 years, you will win on YouTube. It's just most people won't make it."

How do you start a YouTube channel? What should you consider before beginning? This was a question from a listener, and we decided to bring in someone who is in the YouTube trenches to break down everything he knows about YouTube.

Brenden Kumarasamy is a Public Speaking Coach & CEO of MasterTalk, where he helps leaders communicate their ideas to the world. In this conversation, Brenden shares his own experience, including how he promotes his channel, as well as practical tips for beginners on how to create long-form videos using QIT (Questions, Insights, and Titles).

FROM TODAY'S EPISODE:

What is the best way to get started with creating content?
How can you promote your content and get it out to others?
What is the best software for video editing for beginners?
What are realistic expectations for viewer growth?
How often should you post content and what is the best length for it?
How does monetization of YouTube work?

TAKEAWAYS:

Don't focus on 1000 followers, focus on 1000 conversations.
Brendan DM'd 2,000 people he knew in his network when he started his channel to promote it, and he believes that the first thousand subscribers are the hardest to get.
YouTube's monetization structure only allows monetization after a thousand subscribers, and Google won't push up content for any subscriber channel less than a thousand because they can't make money off advertising.
It took Brendan two and a half years to get to ten thousand subscribers and four years to reach thirty-one thousand, emphasizing the importance of having a long-term perspective.
He also explains the process of creating a long-form video on YouTube and suggests using QIT (Questions, Insights, and Titles) as a simple framework for creating content.
Beginners should ask themselves if YouTube is worth their time and test by posting once a week for three months.

WHO IS BRENDEN KUMARASAMY?

Brenden Kumarasamy helps leaders communicate their ideas to the world.

CONNECT WITH BRENDEN KUMARASAMY: https://www.rockstarcommunicator.com/

QUOTES:

"If you post once a week for the next 10 years, you will win on YouTube. It's just most people won't make it." @Masteryourtalks @HeatherParady CLICK TO TWEET

"Great communication skills are vital for any content creator, no matter how good your camera or editing skills are." @Masteryourtalks @HeatherParady CLICK TO TWEET

"Being unique is what makes us great, and we should embrace our quirks. @Masteryourtalks @HeatherParady CLICK TO TWEET