How Early Birdz FILLED their First Event | Noro Kocharyan

Noro Kocharyan spent a decade building brands for Red Bull, Jameson, and Absolut Vodka, learning how global companies create consistency, culture, and authentic connection at scale. But when he launched his own creative studio, Moons, he discovered that most creators and small businesses struggle with the fundamentals that big brands master: how to package their vision, build real identity (not just image), and translate authentic energy into digital spaces.

His approach comes to life in Early Birdz Coffee Rave, a morning dance party he co-created that went from zero audience to 250 people at their first event, eventually landing a Red Bull partnership. In this conversation, Noro breaks down his framework for building culture from scratch, the difference between taking your work seriously versus taking yourself seriously, and why finding the intersection of your expertise and passion makes you irreplaceable in today's crowded market.