Launch in the New Year
A personalized promotional strategy for your 2027 launch.
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You're finally launching that book, program, product, or big idea you've been meaning to bring into the world.
But with the holidays approaching and everything else on your plate, it's easy to put promotion planning off until January.
The problem? By then, your launch could be just weeks away.
Let's get your message clear, your promotional strategy in place, and your momentum building before launch day.
Who This Is For
Authors, creators, and entrepreneurs launching a book, program, product, or new initiative in Q1 2027 who want a clear, personalized plan to get their work in front of the right people.
What You'll Walk Away With
A customized Launch Visibility Blueprint that includes:
1. Launch Positioning
A refined audience and core message, key talking points, and 3 compelling storytelling angles for your campaign.
2. Personalized Visibility Strategy
A promotional strategy for up to 2 priority channels, recommended collaboration and partnership opportunities, and clear priorities.
3. Content Campaign
3 recurring content themes and 10 customized content concepts, each with suggested hooks, talking points, and calls to action.
4. Six-Week Launch Roadmap
A week-by-week promotional calendar with specific actions, deadlines, your 10 content concepts, and additional promotional activities.
5. Measurement & Optimization
Key metrics and a simple framework for tracking performance and adjusting your approach.
How We'll Work Together
Over approximately 30 days, we'll work together virtually to turn your launch goals into a practical promotional plan.
- Before we meet: You'll complete a questionnaire, and I'll review your existing materials and goals.
- Session 1 (90 minutes): We'll clarify your message, audience, and promotional direction.
- Strategy development: I'll create your personalized Launch Visibility Blueprint.
- Session 2 (90 minutes): We'll review the strategy, refine priorities, and discuss execution.
- Final delivery: You'll receive your completed blueprint with one round of revisions.
The result: A ready-to-execute promotional strategy you can implement yourself or hand off to your team.
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Investment: $2,500
One personalized strategy. Two 90-minute sessions. A clear six-week promotional roadmap.
This is a strategic planning engagement. Copywriting, content production, ongoing campaign management, paid advertising, and media outreach are not included.
What Clients Say About Working With Me
โWorking with Heather to help us with our growth initiatives has been one of the best decisions we have ever made.โ
โ Casey Cavell, Entrepreneur & Investor
โShe has literally transformed my career. She has educated me, coached me, encouraged me, been available for SOS troubleshooting, and generated significantly more income for meโover six figures in just the courses.โ
โ Elisheva Liss, Therapist & Educator
โShe asks excellent questions (a huge skill), listens deeply, and shapes my big creative ideas into actionable strategies that help me feel in control. Heather fills in the 39 steps I wouldn't have known to take so I can bring my vision to life.โ
โ Sarah Moore, Leadership Coach
โEvery single detail and step in the process felt supported and organized. She cared, paid attention and invested her heart into every last detail. Her professionalism and expertise played a huge role. What seemed impossible became simple through her attitude, focus, and hard work. I've worked with tens of consultants and contractors before. Heather is by far the best person I've worked with.โ
โ Blimi Adler, Founder & CEO, Pivot Yes
โIf you need someone to maximize what you do, to get your message out there, work with Heather. You won't be disappointed. And I don't make that recommendation lightly.โ
โ Dr. Michael Sonick, Periodontist & International Speaker
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Ready to Give Your Launch the Attention It Deserves?
You don't need to spend the holidays wondering how you're going to promote your work.
Let's create a plan you can move forward with confidently.
We'll discuss your upcoming launch, your promotional goals, and whether this engagement is the right fit.