So you help me get IG followers and market to them? Cuss no.
AUDIENCE BUILDING VERSES COMMUNITY BUILDING
Audience building has its place, but for the sake of me and you, here today, let’s consider the fact that we are entering into a new era online that the cool cats like to call “Web-3” (more on that later) consumers are wanting more of a “say” over brands, and feel a sense of ownership.
They don’t just want to watch you make things, they want to make with you, and be in (you guessed it) a community. Audience numbers don’t convert the way community members do.
WHY COMMUNITY THOUGH?
It helps you by connecting you more intimately with those you serve so you can make things they actually want, and give them a wayyyy better experience, resulting in raving fans. End result? You made a REAL difference in their lives and your businesss won't hurt either. Period.
Community building ALSO helps the world by creating a “more human internet” where people find a sense of connection and belonging in your work, and not just fall trap to spammy gimmicks in exchange for their credit card number. (Treat ‘em well, they will come back for more)
You may be thinkin'
Who is Heather?
Howdy friend, my name is Heather. I used to be a therapist and then decided to take the leap into the online space to see what kinda damage I could do here. I started as a photographer and freelancer, ended up podcasting (over a 1000 episodes total), and then started helping therapists, coaches build online programs.
One thing I learned though…
(shhh…no one likes to talk about this)
You can make things ALL DAY LONG, but without serving a community all along the way…no one is going to buy your crap (can we just talk plainly here?). And it’s NOT just about selling your work (I mean, that’s nice) but when we talk about FULFILLING work, I believe it starts with true service.
START YOUR JOUNREY HERE.
STEP 2: GO OUT FOR COFFEE
FREE LIVE COMMUNITY CHAT
Every Tuesday at 11AM EST we go live and talk about community buildingSIGN ME UP
STEP 3: GO ON A DATE
BOOK A ONE-ON-ONE
Want personal attention on YOUR community? Book a call with HeatherBOOK A SESSION
STEP 4: PUT A RING ON IT
BE A COMMUNITY BUILDER
Join our Community of Community Builders and let us support your goalsLEARN MORE