The Heather Parady Show

Sell Your Creative Work to Businesses (Trent Erwin)

content creation creativity entrepreneurship leadership Mar 30, 2023

"There has to be practicality in business, especially if you're trying to sell your creative services."

Just because you are phenomenal at what you do, a master at your creative work, does not mean you know how to sell that work, land more gigs, and grow your creative business.

How do you take your creativity to the market and get paid well for it? That’s what we are talking about today. Our guest is Trent Erwin, owner and director of Erwin Media where he helps his clients create engaging visuals to grow their organizations.

In this conversation, we dig into how to communicate the value of your creative work, negotiate with decision makers, and how to prove your creative ROI.

FROM TODAY'S EPISODE:

Cultivating new business and why you need to remember every person you meet.
Pre-production work flow and why starting with the end in mind is vital in storytelling
What he has implemented into his business after studying salesmen
How do you communicate the ROI of creativity with advancing tech?

TAKEAWAYS:

As a creative entrepreneur- we have to be focused on creating experiences for people. Its okay to be excited about the creative, but we have to be able to bring it back to how we are helping someone else with THEIR goals if you are wanting to sell you work. Period.
“You need to remember the people that you meet, even if you don't think in the moment that you could help them or they could help you. You never know who you could call when things change in your life.”
When writing scripts/stories/content- consider the end. Where is the story going?

WHO IS TRENT ERWIN?

Trent Erwin is the owner and director of video/photo projects at Erwin Media. He helps his clients create engaging visuals to grow their organizations. He also specializes in video production, small business and corporate photography, and short animation video creation. His goal is to move the needle for your business and boost your marketing efforts for growth.

CONNECT WITH TRENT ERWIN: https://mediabyerwin.com/

QUOTES:

There has to be practicality in business, especially if you're trying to sell your creative services @TrentErwin @HeatherParady CLICK TO TWEET

You need to remember the people that you meet, even if you don't think in the moment that you could help them or they could help you. You never know who you could call when things change in your life. @TrentErwin @HeatherParady CLICK TO TWEET

The reason why you may not be selling is because you're too focused on creative and you're not focused on experience. @TrentErwin @HeatherParady CLICK TO TWEET