How ClickUp Generates Millions of Views with Their Short-Form Videos | Chris Cunningham
Nov 20, 2024
You might think content from a project management company would be dry, right? Think again.
Today I sat down with Chris Cunningham, a founding member of ClickUp and the head of their social media marketing, to explore their unconventional approach to content creation. Believe it or not, ClickUp isn’t just making business content—they’re breaking all the rules by taking inspiration from comedy and entertainment (think Saturday Night Live) while still delivering value to their audience.
Chris shared how their team takes their content strategy seriously—investing in talent, writing teams, and a creative vision that’s anything but boring. We also talked about how creators can adopt scrappier methods, why it’s important to “take bets off data,” and how reframing embarrassment can unlock your creative potential.
TOPICS FROM THIS EPISODE:
- When should you say “no” to a project?
- Developing a strong vision in your work
- Finding and conveying emotion in a story
- You might not need social media (try this instead)
