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CLARITY & Your Brand Positioning | Nathan Holritz

 

“Don’t make excuses- look for solutions.”

If there is one thing that comes up almost more than ANYTHING with creatives I work with...it is the topic of clarity. When you are a multifaceted creative the thought of putting yourself in a box or in a corner can sound unappealing. However, as our guest this week Nathan Holritz shares, becoming crystal clear on who you serve and how you serve them will help you be less busy, have better relationships, and heck...just have more fun.  



 

FROM TODAY’S EPISODE:

  • Gaining clarity and simplifying our brand position
  • Finding a variation of your passion that serves a market
  • How clarity can help you be less busy, more successful, and enjoy your work

 

MENTIONED ON SHOW:

Connect with Nathan Holritz: https://www.nathanholritz.com/

Show Notes and Previous Interview: https://www.heatherparady.com/blog/nathanholritz


WHO IS NATHAN?

Nathan Holritz is an entrepreneur based in Chattanooga, TN. Formerly a...

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Build a BIG Brand for a SMALL Business | Jeremy Slagle

“Brands often want to be all things to all people- Your best success is going to be to create something that is your own path.”

How do you stand out in a SEA full of people who are doing what you are doing? Jeremy Slagle says it starts with STORY. So before you start making a logo and deciding what your branding colors are going to be, you need to go to the farmer’s market, pull out a notebook and ask some deep questions. Say what? Yup. Today you are going to learn a few practices that will help your small business have a bangin’ brand.

 



 

FROM TODAY’S EPISODE:

  • Before you make your logo-- DO THIS!
  • Incorporating YOUR STORY while still making our client/audience the focus
  • Best way to get AUTHENTIC feedback from your target audience (and what questions to ask!)
  • What are things you can do to separate your brand from the “next guy”

 

MENTIONED ON SHOW:

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